1.
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Give your speaker as much information as possible about the event,
the attendees and your goals and objectives. |
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The more the speaker knows about the event, your expectations and the demographics
of the audience, the better job she can do to help you achieve your goals and objectives.
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2.
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Communicate often and honestly with your speaker. |
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Keeping your speaker “in the loop” regarding updates, changes,
etc. is imperative. Make sure that the speaker knows what to expect. Clear communication
is essential for making your meeting a success. |
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3.
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Make sure the speaker is aware of the meeting agenda. |
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A professional speaker will be your partner in keeping your event on schedule.
Be sure the speaker is informed of the agenda. What time the meeting is expected to start
and end, who else is speaking before and after, what other activities or business items will
be involved – all these questions are critical to the success of your event. If you
want the speaker to attend pre or post-meeting social functions, make your request early
in the planning process. |
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4.
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Ask the speaker for an appropriate introduction. |
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A professional speaker should offer to provide an introduction. If an introduction
isn't offered, ask for one. |
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5.
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Schedule some time for the speaker and introducer to review the introduction. |
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The introduction – and the manner in which it is delivered – sets
the tone for the presentation. Don’t leave it chance. |
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6.
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Include the speaker on your pre-meeting or convention mailing list. |
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Promotional materials help the speaker learn more about your group and assist
in tailoring the presentation to your needs. |
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7.
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Confirm room set-up and technical requirements in advance. |
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Last-minute requests or changes can be stressful and expensive. Clarifying these details
early in the planning process helps everyone have a great day. |
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8.
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Confirm travel and overnight accommodations. |
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This is another area in which neither meeting planner or speaker likes to be surprised. |
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9.
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When product sales are involved, offer to provide the speaker with assistants who
can help make the process run smoothly. |
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Making books, CDs, etc. available to your attendees adds an element of excitement to your
event. When you and your speaker work together on this, everyone wins. |
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10.
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Ask the speaker to recommend colleagues for your future events. And if you’re
pleased, be sure to recommend the speaker to your colleagues. |
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It’s a win-win! Partnering pays off! |
“My #1 job is to make you a hero! Let’s work together to make it
happen!”